When Rivian was first announced, I didn’t know if they were going to survive or end up like Fiskar, Faraday, Alta, and Canoo. However, they seem to be selling well, and Ford has invested $500-Million in Rivian. Also, Amazon has ordered 100,000 delivery vans, so…lets take a look.
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Rivian R1S, the “big” SUV
At this point, I believe Rivian will survive and even become quite successful. The products from Tesla have a forward-thinking and modern look, but the Rivian models appeal to a customer who wants an EV that is slightly more conventional-looking. The company was formed in Florida around 2009, just after the national economic real-estate crash of 2008.
They started as “Mainstream Motors” as an offshoot of the successful Mainstream Engineering Corp. They then changed to “Avera Motors”, but it was soon deemed to be too similar to the Hyundai Azera and Aptera Motors, and their first product proposal was for a hybrid sports car, the R1. They finally landed on the “Rivian” brand in 2011.